![]() ![]() I Want My MTV serves up a reminder of how influential MTV was. Back in 1981, no one had any concept of “music video.” When Bob Pittman, Tom Freston, and John Lack were hatching plans for the new network, the notion that a promotional clip of a song could be aired and possibly turn into a record sale was completely unheard of. ![]() Still, there is plenty to sink your teeth into with this book, which is more anecdotal than analytical and makes for an easy read even in spurts. Here, 5 things worth remembering about the MTV of yesteryear.ġ. The writers certainly did their homework, chronicling the wild and crazy ride of the network in the words of its own eclectic cast of characters, albeit stopping way short - 1992 - of explaining the channel’s transformation to reality TV brain suck. ![]()
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